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espanolEl objetivo de este articulo es analizar la diversificacion del grupo empresarial Macri entre fines de la decada 1970 y principios de la de 1980, enfocandose en un hito central en la historia de la organizacion: su desembarco en la produccion automotriz a traves de la adquisicion de la automotriz Sevel, fabricante de Fiat y Peugeot. La estrategia exitosa de este grupo fue posible debido a tres procesos que se dieron en aquellos anos: la reestructuracion que estaba desarrollando Fiat a nivel global, la reconversion de la produccion automotriz argentina a partir del giro en la politica economica que se produjo durante la dictadura militar, y la expansion que habia experimentado Macri en la industria de la construccion en el periodo previo a la adquisicion. Se utilizan como fuente principal entrevistas a exgerentes, articulos de revistas empresariales y estadisticas sectoriales. EnglishThe objective of the article is to analyze the diversification of the Macri business group between the end of the 70’s and the beginning of the 80’s, focusing on a central milestone in the history of the organization: its arrival in the automotive production through the acquisition of the Sevel automaker, manufacturer of Fiat and Peugeot. The successful strategy of the group was possible due to three processes that occurred in those years: the restructuring that Fiat was developing globally, the reconversion of the Argentine automotive production from the turn in the economic policy that took place during the military dictatorship and the expansion that Macri had experienced in the construction industry in the period prior to the acquisition. The article uses interviews with former managers, articles from business journals and sector statistics as main sources.

La diversificación del grupo empresarial Macri en el sector automotriz durante la última dictadura militar en Argentina