Pengaruh Orientasi Ekonomi dan Kesadaran Lingkungan terhadap Produktivitas dan Rendemen Tebu Rakyat PG Wonolangan

The increasing of sugarcane productivity  and yield is not only affected by factors  of production such as seeds, fertilizer,  labors, and herbicides. Other factors  such as economic orientation and  environmental awareness also show  their effects on sugarcane productivity  and yield. This research was conducted  to determine the effect of economic  orientation and environmental  awareness both on productivity and  yield of sugarcane community partners  in the Wonolangan Sugar Factory. The  study was conducted in Probolinggo  and Lumajang Regency with 102  samples of farmers selected using  simple random sampling. The  measurement of the level of economic  orientation and environmental  awareness was carried out using Likert  scale and was categorized as low,  medium and high. The influence of  economic orientation and  environmental awareness both on  productivity and yield of sugar cane  were analyzed using multiple regression  with the Cobb Douglas production  function. Based on the results, the  economic orientation and  environmental awareness of farmers  were relatively high and could increase  sugarcane productivity and yield.