Open AccessEmpathy marketing during COVID-19 pandemic: decoding the impact and effectiveness on the brand image
Author(s) -
K. Mahajan,
M. Ghosh
Publication year - 2022
Publication title -
cardiometry
Language(s) - English
DOI - 10.18137/cardiometry.2022.23.392398
Subject(s) - empathy , relevance (law) , recall , psychology , advertising , marketing , business , value (mathematics) , storytelling , social psychology , narrative , political science , computer science , cognitive psychology , linguistics , philosophy , law , machine learning