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Growth in Health Care Data Causing an Evolution in the Pharmaceutical Industry
Author(s) -
J. Alan Menius,
Matthew D. Rousculp
Publication year - 2014
Publication title -
north carolina medical journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.283
H-Index - 24
eISSN - 2379-4313
pISSN - 0029-2559
DOI - 10.18043/ncm.75.3.188
Subject(s) - pharmaceutical industry , analytics , health care , work (physics) , business , data science , marketing , knowledge management , computer science , medicine , engineering , economics , pharmacology , mechanical engineering , economic growth
A health care ecosystem is evolving in which all stakeholders will need to work together, apply new technologies, and use disparate data sources to gain insights, increase efficiencies, and improve patient outcomes. The pharmaceutical industry is leveraging its experience and analytics capabilities to play an important role in this evolution.

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