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Descripción del mercado de los snacks saludables en Villavicencio, Meta
Author(s) -
Gabriel Chacón-Orduz,
Alejandra Muñoz-Rincón,
Guillermo Alejandro Quiñónez Mosquera
Publication year - 2017
Publication title -
libre empresa
Language(s) - English
Resource type - Journals
eISSN - 2538-9904
pISSN - 1657-2815
DOI - 10.18041/libemp.2017.v14n2.28202
Subject(s) - humanities , art
The market for healthy snacks every day presents a significant growth worldwide. In Latin America, according to studies conducted by EuroMonitor International, are the largest consumers of this type of food, who have found in snacks an alternative to Feeding itself that does not require a lot of time and money. Now with the new trends of healthy food and health care, healthy snacks arrive to satisfy that need to get nutritious and healthy food that can be consumed in a practical way. For this reason industries are adapting in a timely manner before this preference of human consumption. Colombia has the highest demand for this type of products in Latin America. That ́s the reason to make this search for an opportunity in the market for healthy snacks at the local level; a research has been carried out on healthy snack markets in Villavicencio. This allows a description of the situation of this market and identifies possible opportunities according to the results obtained for the creation of projects or business plans focused on the development and launch of healthy snacks for marketing in the city of Villavicencio

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