Open AccessAPPEAL, POSITIONING AND ATTITUDE TOWARDS ADVERTISEMENT FOR TWO WHEELERS IN PRINT MEDIA
Author(s) -
John Adaikalam J,
A. Rajamohan,
John William Felix
Publication year - 2012
Publication title -
international journal on information sciences and computing
Language(s) - English
Resource type - Journals
ISSN - 0973-9092
DOI - 10.18000/ijisac.50118
Subject(s) - advertising , appeal , print media , business , political science , law , newspaper