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espanolEl siguiente esbozo teorico tiene como proposito fundamental, hablar del plan de vida organizacional como catalizador en la reinvencion del desarrollo competitivo de empresas manufactureras y se efectuo fundamentandose en las categorias plan de vida organizacional y reinvencion del desarrollo competitivo. A su vez, el proceso investigativo se enfoco en el paradigma post positivista, desarrollandose en la metodologia cualitativa y basada en la teoria fundamentada, realizando procesos de codificacion y analisis de la informacion, con la intencion de ir creando teoria de forma sistematica. Entre los resultados del trabajo investigativo, se identificaron los elementos de direccionamiento estrategico y describieron los pasos delplan de vida organizacional en las empresas del sector arcilla, detectando tanto elementos positivos como falencias en ambos casos y que trajeron como consecuencia, la propuesta de lineamientos que sugieren intensificar elementos importantes a considerar en la reinvencion del desarrollo competitivo de estas organizaciones con base a un plan de vida organizacional bien estructurado considerando el buen desarrollo profesional y personal de cada integrante de las organizaciones del sector. EnglishThe following theoretical outline has as its fundamental purpose, to speak of the organizational life plan as a catalyst in the reinvention of the competitive development of manufacturing enterprises and was carried out on the basis of the categories of organizational life plan and reinvention of competitive development. At the same time, the research process focused on the post-positivist paradigm, developing in qualitative methodology and based on grounded theory, carrying out processes of codification and analysis of information, with the intention of creating theory in a systematic way. Among the results of the investigative work, the elements of strategic direction were identified and described the steps of the organizational life plan in the companies of the clay sector, detecting as much positive elements as failures in both cases and that brought as consequence, the proposal of guidelines that suggest to intensify important elements to consider in the reinvention of the competitive development of these organizations based on a well structured organizational life plan considering the good professional and personal development of each member of the organizations of the sector.

Articulo Plan de vida organizacional como catalizador en la reinvención del desarrollo competitivo de empresas manufactureras de arcilla