Growing into a culture of the comfort zone

This study argues that consumerism encourages people to make less effort and stay within their comfort zone. This is made possible by the fact that human beings are programed to conserve energy and thus avoid effort both at the physical and psychological level. The mere amount of products and services available and the ease of their use drives people to give up on challenging themselves. This causes them to become more and more lazy and reliant on consumer products. For this reason, the authors consider that people are trapped by consumerism in a comfort zone. Theoretical arguments for these assertions are offered based on psychology and anthropology. Some possible solutions for overcoming this “trap” are provided by the authors.