Customer relationship management in healthcare

. Background and purpose: Customer relationship management research is utilized to explain the need for a more patient-oriented support. This paper argues about customer relationship managemet in healthcare Method: the present article has utilized the valid resources in the subject under study. Conclusion: CRM tools and strategies will be implemented in the marketing and service layer. The healthcare organization should perform re-engineering process to adapt their CRM strategy and tool in order to acquire potential customer coming for the service