Potential of qualitative methods in the modern research of conflict perception

The current article represents the thoughts about difficulties, which the researcher faces while studying the social-perceptional phenomena in the context of conflict interaction and also about advantages and potentials which are given by usage of qualitative methodology in similar researches. The text generalizes the expertise of several empirical researches. Shows the examples of abilities of current methods in studying the perception of the conflict and constructing it’s image in text. Described the following advantages of depth interview as soft entering and closing the interview situation; careful attitude towards interviewee feelings that are linked to memories about conflict; possibility of social desirability in the replies. Out of the advantages of discourse analysis are shown the next as possibility of usage contemporary discourse approach in studying phenomena of social cognition and research of conflict’s image constructing process and giving meaning to conflict events in texts of news discourse and interviewing by means of language and linguistic construction analysis.