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The article is concerned with the results of the study, subject of which is the submis- sion of the respondents of the different age groups about the social and bold personality. Required property of the respondents was the presence in the Internet environment and participation in various social networks. They assessed social and bold personal- ity in such contexts of communication, as real communication and Internet communication. Analyses were undertaken to determine the structural and content features of emotional and semantic representations of the phenomenon of the social and bold personality, depending on the context of communication, but also the detection of age-sensitive representations of the young respondents (19—35 years), middle-aged respondents (36-55 years) and older respondents (from 56 to 70 years). The concept of the “social and bold personality in real communion” is shown to have a high semantic relevance, strongly marked positive emotional coloration and a similar factor structure for respondents of all age groups. The concept of the “social and bold personality in online communication” with a high semantic significance in the perception of the young respondents moves into a zone of moderate and semantic importance in representations of the middle-aged and older respondents. In representations of the respondents of all age groups, the attractiveness of the "social and bold personality in Internet communication" is less than in comparison with the "social and bold personality in the real communication". The age-specific of the social representations about social and bold personality in the real and virtual communication has been analysed in detail.

Socially bold personality in the real communication and Internet communication: the analysis of representations of people of the different age