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We consider sociocultural component of the activities of practical psychologist by analyzing the level of demand of psychological care in the population, formulate an actual professional request to the socio-cultural self-determination of psychologist, and show the problems of training psychology students at the university. The author believes that among reasons of low demand for psychologists, the most important are the mentality, traditions, culturally conditioned values, specifics of communication between people. Meanwhile, in Russian practical psychologists, the most popular are techniques designed for a different type of mentality, and even in an adapted form they often are at odds with the system of values, traditions, and the image of a man inherent in the Russian world outlook. Feeling that the techniques used by psychologists are "foreign", and resistance to feeling oneself as a client are major causes of cautious attitude of the respondents to visit to a psychologist. Adequate sociocultural self-determination of a psychologist suggests that the psychologist is working with the person, taking into account not only the uniqueness of the individual, but also his culture specific.

Sociocultural component of the modern practice of psychological assistance