Subject-Environment Interactions with Television and the Internet in the Context of Traditional and Modern Gender Representations

The article focuses on the identification of the relationship between gender representations and subject-environment interactions using the example of TV and the Internet. Among the considered interactions are object, subject and quasi-subject types. The survey involved 400 respondents, 40% male and 60% female, aged 18 to 65 years. The respondents filled out two online questionnaires. One questionnaire (GRBS) was aimed at assessing the respondents’ propensity to traditional or modern gender-role representations. The other questionnaire was a technique developed on the basis of eco-psychological types of interaction with the information environment. The study revealed a correlation between gender representations and the types of interaction with TV and the Internet. Interactions with TV most often refer to the object type, and least often to the quasi-subject one. The indicators for all three types of interactions were higher in the respondents with traditional gender beliefs as compared to the respondents with modern gender beliefs. The correlation between gender stereotypes and the Internet was found only in women and only in the case of quasi-subject type of interactions.