English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The article analyzes and compares the approaches to the study of helping motivation in everyday situations and in the activities of helping professions specialists. A detailed review of studies of factors affecting the motivation of non-professional help is introduced. The main features of the professional helping activities, which define the specifics of professional help, compared with everyday life situations, are highlighted. Factors, affecting the development of professional motivation, are analyzed and problematized in connection with the specific goals and conditions of professional helping activity. Author views the distortions and difficulties of professional motivation formation, including dis- tortions, which lead to the development of emotional burnout. The conclusion concerning the importance of the professionalization of helping motivation as a condition for successful professional development and prevention of burnout is drawn.

The Helping Behavior Motivation in the Context of Everyday and Professional Help