Socio-Communicative Factors of Urbanonymic Memorative Innovations (the Case of Memorative Urbanonyma of the Thematic Group «Heroes of Maidan»/«Heroes of the Heavenly Hundred»)

Based on analysis of media publications and regulatory acts of central and local authorities, the main socio-communicative factors affecting urbanonymic innovations of various types (renaming, naming of newly created objects, clarifying of places named after people) are considered in the given article. The author analyzed the general picture of the urbanonymic processes in Ukraine in the segment of memorialization of dead participants of the Revolution of Dignity; established absolute and relative quantitative indicators of toponymic innovations of abovementioned types and their qualitative characteristics. In the article the distinctive features of social-communication function of urbanonymies among a number of their other functions are formulated. Besides, the typology of social communication processes mediated by urbanonymic innovations, are suggested and the models of interaction between communicators within such processes are developed.In terms of social communications the researcher attempted to identify and to describe the main extra-linguistic factors of urbanonymic nominations and renaming that motivated by lexemes and phrases of the thematic group “Heroes of Maidan / Heroes of the Heavenly Hundred” and by the names of dead participants of these events. To achieve the obtained results it was applied the descriptive method, the method of quantitative estimation, typology and modeling, the general scientific methods of system analysis, induction, deduction, abstraction and generalization.