Open AccessCompeting in the Clouds: A Strategic Challenge for ITSP Ltd.
Author(s) -
Christoph Riedl,
Stefanie Leimeister,
Markus Böhm,
Phillip Yetton,
Helmut Krcmar
Publication year - 2010
Publication title -
communications of the association for information systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.576
H-Index - 48
ISSN - 1529-3181
DOI - 10.17705/1cais.02740
Subject(s) - cloud computing , provisioning , disruptive technology , multinational corporation , service provider , the internet , business , business model , utility computing , disruptive innovation , service (business) , marketing , computer science , knowledge management , cloud computing security , engineering , telecommunications , world wide web , finance , operating system , manufacturing engineering
By 2010, cloud computing had become established as a new model of IT provisioning for service providers. New market players and businesses emerged, threatening the business models of established market players. This teaching case explores the challenges arising through the impact of the new cloud computing technology on an established, multinational IT service provider called ITSP. Should the incumbent vendors adopt cloud computing offerings? And, if so, what form should those offerings take? The teaching case focuses on the strategic dimensions of technological developments, their threats and opportunities. It requires strategic decision making and forecasting under high uncertainty. The critical question is whether cloud computing is a disruptive technology or simply an alternative channel to supply computing resources over the Internet. The case challenges students to assess this new technology and plan ITSP?s responses.
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