Information Systems and Health Care XII: Toward a Consumer-to-Healthcare Provider (C2H) Electronic Marketplace | Zendy

Kemal Altınkemer | Zendy; Prabuddha De | Zendy; Zafer D. Özdemir | Zendy

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Information Systems and Health Care XII: Toward a Consumer-to-Healthcare Provider (C2H) Electronic Marketplace

Author(s) -

Kemal Altınkemer,

Prabuddha De,

Zafer D. Özdemir

Publication year - 2006

Publication title -

communications of the association for information systems

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.576

H-Index - 48

ISSN - 1529-3181

DOI - 10.17705/1cais.01819

Subject(s) - health care , business , telemedicine , marketing , information technology , public relations , internet privacy , computer science , political science , law , operating system

Recent technological advances and the heightened expectations of e-health consumers are about to transform the U.S. health care industry. As consumers demand more online services, physicians respond by adopting information technology into their daily routines. In this paper, we first present recent developments within the telemedicine and e-health fields that necessitate the establishment of a consumer-to-healthcare provider (C2H) electronic marketplace. Next, we discuss the services this marketplace should offer to both consumers and physicians for it to thrive in this extensively regulated industry. Finally, we compare these services with those provided by what we call a “first-generation C2H marketplace,” a comparison that clearly outlines practical implications for the C2H marketplaces of the future.

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