The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory | Zendy

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The Ape that Used E-Mail: Understanding E-Communication Behavior Through Evolution Theory

Author(s) -

Ned Kock

Publication year - 2001

Publication title -

communications of the association for information systems

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.576

H-Index - 48

ISSN - 1529-3181

DOI - 10.17705/1cais.00503

Subject(s) - naturalness , schema (genetic algorithms) , darwin (adl) , epistemology , variety (cybernetics) , charles darwin , computer science , sociology , cognitive science , data science , psychology , artificial intelligence , darwinism , philosophy , physics , software engineering , quantum mechanics , machine learning

This article reviews theoretical research on e-communication behavior, identifying two main types of theories – technological and social. This review provides the rationale for developing a new theory, based on Darwin’s theory of evolution, that is neither technological nor social. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The article concludes by illustrating how the theoretical principles can be used as a basis for developing a simple predictive model in the context of an online broker.

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