News, Ads, Chats, and Property Rights over Algorithms | Zendy

Jan Kleinnijenhuis | Zendy

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News, Ads, Chats, and Property Rights over Algorithms

Author(s) -

Jan Kleinnijenhuis

Publication year - 2018

Publication title -

media and communication

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.804

H-Index - 19

ISSN - 2183-2439

DOI - 10.17645/mac.v6i3.1601

Subject(s) - coase theorem , property rights , directive , politics , property (philosophy) , german , quality (philosophy) , intellectual property , business , law and economics , economics , transaction cost , computer science , law , microeconomics , political science , philosophy , archaeology , epistemology , history , programming language

The success of tech firms rests on their ownership of the algorithms for operating new platforms for the interactions among five groups of stakeholders in the markets of news, ads, and chats: stakeholders from the spheres of politics, journalism, the citizenry, the tech firms themselves, and other firms. Recent regulations that touch on property rights such as the German Netzwerkdurchsetzungsgesetz and the European Directive on Copyright in the Digital Market have turned ownership of algorithms into exclusive ownership. Thereby tech firms obtain also the right to censor and the exclusive right to micro-target clients for advertisers. Coase’s theorem is used to discuss alternative allocations of property rights that could improve the quality of news, ads, and chats.

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