Open AccessPredictive and External Validity of a Pre-Market Study to Determine the Most Effective Pictorial Health Warning Label Content for Cigarette Packages
Author(s) -
Liling Huang,
James F. Thrasher,
Jessica Lauren Reid,
David Hammond
Publication year - 2016
Publication title -
carolina digital repository (university of north carolina at chapel hill)
Language(s) - English
DOI - 10.17615/e2d7-pg76
Subject(s) - predictive validity , external validity , content (measure theory) , content validity , psychology , medicine , social psychology , clinical psychology , mathematics , psychometrics , mathematical analysis