NOWE WYZWANIA W ZARZĄDZANIU ŁAŃCUCHEM DOSTAW PRODUKTU TURYSTYCZNEGO

The purpose of this article is to present the challenges faced by the coordinators and integrators tourism supply chains due to the rapidly changing environment. At the beginning is characterized tourist product, then are presented the issues of the tourism supply chain and its management including elements that have the greatest impact on the efficiency of this management. Finally, are defined and characterized the two biggest challenges in supply chain management of the tourist product, which are changing the structure of the chain associated with the development of the Internet and the unstable geopolitical situation and the threat of terrorist attacks in tourist regions.