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The article deals with the problem of the definition of the term “logistics”. It describes the main functional spheres and the tasks of logistics of agrarian enterprises. The authors define the distinctive features of marketing and logistics and prove the urgency of the introduction of both conceptions with the purpose of the optimization of selling activity of agrarian enterprises. The article offers the model of the system of agrarian logistics including crop growing, livestock breeding, fishing and bee keeping logistics with a detailed classification of branches according to the main types of products. The authors describe the factors of the influence of the selling process in agriculture on the system of logistics with the aim of adaptation to the specific character of agrarian enterprises.

THE SYSTEM OF AGRARIAN LOGISTICS: DEFINITION, MAIN TASKS AND CONDITIONS OF ITS FUNCTIONING