PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY | Zendy

Rury Nugraheni | Zendy; Puspo Dewi Dirgantari | Zendy; Bambang Widjadjanta | Zendy

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PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY

Author(s) -

Rury Nugraheni,

Puspo Dewi Dirgantari,

Bambang Widjadjanta

Publication year - 2020

Publication title -

journal of business management education (jbme)

Language(s) - English

Resource type - Journals

eISSN - 2715-3045

pISSN - 2715-3037

DOI - 10.17509/jbme.v4i3.22562

Subject(s) - service quality , loyalty business model , loyalty , structural equation modeling , data collection , customer value , value (mathematics) , business , service (business) , quality (philosophy) , marketing , advertising , psychology , statistics , mathematics , political science , philosophy , hierarchy , epistemology , law

The purpose of this research is to find out the influence of e-service quality and perceived value on customer loyalty in member of online retail Alfacart in Jawa Barat. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality and perceived value has an influence on customer loyalty

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