English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Purpose - The purpose of this study is to see the description of marketing communication and customer loyalty. Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table. Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high enough category with a score of representative 75.23% and the customer loyalty is in high category with a score of representative 76.40%. Originality / value - This research provides is condusted on telecommunication industry with the object of research is a sim card from famous brand. The dimensions and indicators used to measure of variable are the theories marketing mix.

GAMBARAN KOMUNIKASI PEMASARAN DAN LOYALITAS PELANGGAN PADA KOMUNITAS MY XL FORUM