A Study of the Demographics, Exposure Levels, and Perceptions of the Viewing Audience of Pastor Joel Osteen, America’s Most Popular Preacher | Zendy

Michael S. Jeffress | Zendy

Open Access

A Study of the Demographics, Exposure Levels, and Perceptions of the Viewing Audience of Pastor Joel Osteen, America’s Most Popular Preacher

Author(s) -

Michael S. Jeffress

Publication year - 2017

Publication title -

journal of media critiques

Language(s) - English

Resource type - Journals

ISSN - 2056-9793

DOI - 10.17349/jmc117315

Subject(s) - christian ministry , demographics , perception , variance (accounting) , psychology , social psychology , sociology , demography , political science , law , neuroscience , accounting , business

Joel Osteen is America’s most popular televangelist and pastor of the America's largest congregation, Lakewood Church in Houston, TX. The 54-year old has been preaching since 1999, and his sermons air in over 200 U.S. markets and over 100 around the world. This study provides a brief introduction to the man and his ministry and reports the results of a self-selective survey (N = 403), employing analysis of variance and correlation analysis to examine relationship between viewer exposure to Osteen and perceptions of him and his message through five measurement scales. Key demographic variables are also considered for interaction effects.

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