DISSEMINATION OF NEWS IN INDIA THROUGH MEDIATED BUZZWORDS: EMERGENCE AND KEY FEATURES

This paper focuses on the emergence and key features of mediated buzzwords within the context of sociology of media and extends its scope in the nature of relationship these buzzwords share with other institutions in the society namely politics and economy. For doing so, the author of this paper has chosen General Elections 2014 in India as the time frame to study the mediated buzzwords disseminated by different newspapers before an election. This paper is based on primary and secondary sources of data. it is divided into five sections; the first section presents the epistemological meanings and socio-political context of emergence for each of the mediated buzzwords, the second section identifies the popular buzzwords on the basis of primary collected through interviews with the electorate, the third section chronicles the mediated buzzwords and their frequency of appearances in the newspapers (six leading newspapers in India at the moment, chosen on the basis of Audit Bureau of Circulation Report, 2013), the next section identifies the key features of the mediated buzzwords on the basis of primary and secondary data analysis and the last section introduces the concept of propaganda model of Noam Chomsky and political public sphere of Jürgen Habermas and delineates the relationship between mediated buzzwords, the political structure and political parties in India and the economic system of the country epitomized in the ownership structure of the media houses disseminating the buzzwords.