New Possibilities Provided By Social Networks to Radio Broadcasting Practices: R@dio 2.0

The possibilities that new communication technologies provide to mass medium have created a great transformation and also have affected contents though indirectly. Moreover, it has caused changes in societies’ perception of mass media in a social sense. The way and reason people use mass media have been changing. It has caused more complicated structure by diversifying expectations in the same direction. Radio, which is able to reach large mass as an oldest mass media after from printed press, is more affected from this process. While conventional radio broadcasting was able to carry out interaction with limited tools such as telephone and letter, interaction level increased considerably with possibilities provided by new communication technologies. Communication form which is high level interaction of social networks plays an important role on radio broad-casting nowadays. The way to communicate with audiences through social networks has provided much more individual connection to raise with a sense of belonging and community at a point beyond a mutual message sharing. Social networks equal to all kind of representation on the internet of a radio organization. Social networks which are also serving corporate image of radio are also a kind of a notice board is including audiences directly to the radio. Today Radio, which was asserted as a wish for that day by Bertolt Brecht's 'Radio Theory' article entitled in 1932, has become a communication tool instead of a transmission tool. Digital communication technologies have led to transmission of conventional mass medium in various ways particularly since the year of 2000. Internet environment which has become common medium of basis for mass medium as newspapers, television and radio has provided opportunities to be formed new forms of all these communication tools in their own way. Radio with just technique based on sound is affected exceedingly from this process. In today’s digital technologies, the way of achieving a sound quality and transmitting it to audiences has become much easier. The fact that radio has a technique just based on sound and thus is able to be listened through very small receivers; it has become easily adaptable media to environments