CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE | Zendy

Monika Radzymińska | Zendy; Dominika Jakubowska | Zendy; Katarzyna Staniewska | Zendy

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CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE

Author(s) -

Monika Radzymińska,

Dominika Jakubowska,

Katarzyna Staniewska

Publication year - 2016

Publication title -

journal of agribusiness and rural development

Language(s) - English

Resource type - Journals

eISSN - 1899-5772

pISSN - 1899-5241

DOI - 10.17306/jard.2016.20

Subject(s) - focus group , moderation , food waste , qualitative research , marketing , psychology , positive attitude , consumer behaviour , business , medical education , sociology , engineering , social psychology , medicine , social science , waste management

This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus grou p method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently refl ected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.

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