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This paper attempts to identify the perception of the quality of food of animal origin by Polish consumers and their opinion on higher quality with particular emphasis on the chosen methods of production and processing referring to the protection of the environment and animal welfare. In 2013 a quantitative study of the project: “BIOFOOD – innovative, functional products of animal origin” was conducted. Analysis of the results can be noted that the surveyed respondents declared a relatively high level of compliance with the statement that the high quality food of animal origin is produced in an environmentally friendly manner, taking into account the rights of farm animals and using the organic production. At the same time there was a relatively high level of acceptance in relation to the method for increasing the quality of food of animal origin ie. the use of production, including animal husbandry that respects the rights of farm animals

ECOLOGIZATION OF CONSUMPTION SYMPTOMS IN CONSUMER BEHAVIOUR ON THE FOOD MARKET OF ANIMAL ORIGIN