Acceptance of Social Fellow Groups for Learning : Extension of Technology Assessment Model (TAM)

Background: Students are progressively creating fellow groups on social media for informal communication and learning. Students have groups for assistance, sharing and discussion. This research is carried out to explore the acceptance of fellow groups among students with the help of technology assessment model (TAM). Methods: Date was collected by the use of adepted questionnaire and elaborated by statistical methods with the help of SPSS 21. Results and conclusions: This Research model suggests that students are accepting evolvement of fellow groups in studies; perceived usefulness of groups and ease of use exhibit positive relationship towards attitude towards use. This research also identifies that perceived enjoyment of fellow groups strengthen the relationship of perceived usefulness, perceived ease of use and attitude towards use.