Open AccessOn Value Diffusion in Cross-Cultural TV Commercials Between China and the USA
Publication year - 2014
Publication title -
us-china foreign language
Language(s) - English
Resource type - Journals
eISSN - 1935-9667
pISSN - 1539-8080
DOI - 10.17265/1539-8080/2014.01.010
Subject(s) - china , value (mathematics) , diffusion , advertising , geography , economic geography , business , statistics , mathematics , physics , archaeology , thermodynamics