Ergenlerin Ürün Yerleştirmeye Yönelik Tutum ve Yerleştirilen Ürünlere Yönelik Davranışlarının Sosyalleşme Araçları ile Açıklanması | Zendy

Beyza GÜLTEKİN | Zendy; Özge Erol | Zendy

Open Access

Ergenlerin Ürün Yerleştirmeye Yönelik Tutum ve Yerleştirilen Ürünlere Yönelik Davranışlarının Sosyalleşme Araçları ile Açıklanması

Author(s) -

Beyza GÜLTEKİN,

Özge Erol

Publication year - 2015

Publication title -

hacettepe üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi

Language(s) - English

Resource type - Journals

eISSN - 1309-6338

pISSN - 1301-8752

DOI - 10.17065/huiibf.02839

Subject(s) - socialization , psychology , product placement , context (archaeology) , product (mathematics) , humanities , entertainment , affect (linguistics) , social psychology , advertising , art , business , communication , mathematics , geography , visual arts , geometry , archaeology

Adoloscents' Attitude toward the Product Placement and Their Behaviour toward the Placed Products in the Context of Socialization Agents The purpose of this study is to investigate whether components of socialization agents such as parents influence, peer influence, frequency of watching television series and entertainment programmes affect attitudes of adolescents toward product placement and behaviors of adolescents in response to products placed. Besides adolescents attitudes toward product placement and their behaviors in response to products placed are also investigated

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