Managing Participation through Modal Affordances on Twitter

On Twitter, retweets function as a method of reporting speech and spreading the talk of other users. We propose that changes to the interface and mechanisms of Twitter have led to the coexistence of two complementary forms of retweeting. The Preserving Retweet, enabled by the Twitter interface, directly reports speech and retains attribution to the original author, but it does not allow for any modification or indication of stance. The Adapting Retweet, a user-created norm studied by boyd et al. (2010), allows users the option to add comments to pre-existing tweets but resulting in confusion in attribution. Using an updated form of Goffman’s participation framework, we analyze the use of these two types of retweets and their impact on attribution.