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What is the best model for public-facing digital literary editions? In 2011, Touch Press released The Waste Land for iPad, an interactive tablet application showcasing T.S. Eliot's notorious 1922 poem The Waste Land. From an academic editorial standpoint, Touch Press's edition has some grave issues. From a popular standpoint, The Waste Land for iPad is successful and well-received. This article asks: How can the tenets of humanities design and scholarly editorial practice be reconciled with the priorities of those who are currently in charge of widespread development and dissemination of cultural content through digital means? By briefly analysing The Waste Land for iPad and contrasting findings to the author's own attempt at developing a digital literary application (Weird Fiction), this article juxtaposes popularity and precision, ethics and economics in the field of cultural production.  Quel est le meilleur modele en ce qui concerne les editions litteraires numeriques destinees au public? En 2011, Touch Press a lance The Waste Land pour iPad, une application interactive pour tablette presentant le celebre poeme de T.S. Elliot ecrit en 1922, The Waste Land (La terre vaine). D’un point de vue editorial universitaire, l’edition de Touch Press presente certains problemes serieux. D’un point de vue populaire, The Waste Land pour iPad a du succes et est bien recu. Cet article pose la question suivante: Comment reconcilier les principes fondamentaux de la conception et de la pratique editoriale universitaire des humanites avec les priorites de ceux qui sont actuellement en charge du developpement et de la diffusion a grande echelle du contenu culturel par des moyens numeriques? En analysant brievement The Waste Land pour iPad et en contrastant les resultats a la tentative meme de l’auteur pour developper une application litteraire numerique, Weird Fiction (fiction fantastique), cet article juxtapose popularite et precision, ethique et economie dans le domaine de la production culturelle.

Considering <i>The Waste Land</i> for iPad and Weird Fiction as models for the public digital edition