Customer Relationship Management (CRM): Profiting from today's customers | Zendy

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Customer Relationship Management (CRM): Profiting from today's customers

Author(s) -

Martyn Daniels

Publication year - 2001

Publication title -

serials the journal for the serials community

Language(s) - English

Resource type - Journals

eISSN - 1475-3308

pISSN - 0953-0460

DOI - 10.1629/14245

Subject(s) - customer relationship management , world wide web , business , computer science , advertising , marketing

Customer Relationship Management (CRM) is high on management agendas today but what is different from the business approach and the technology of a decade ago? Is it a fad being driven by technology or a real business strategic need being driven by a changing commercial environment? This paper highlights some of the findings from a VISTA research white paper "CRM: Profiting From Today's Customers", specifically those that relate to the serials community. The process produced significant insights into the current thinking within the market.

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