Development for European and American Subscription Agents

Now Europe is moving to a situation where borders between the countries of the European Community will gradually disappear, the question arises what the influence will be on the business of the subscription agent. Can we learn from the present situation in the U.S. and the developments which have taken place in that market to answer this question? If Europe is moving to a situation where one could speak of a large homogeneous market with only small local differences will it in the end show the same characteristics as the U.S. market right now?