Müşterinin Gizlilik Davranışları ile İlişkili Faktörlerin Belirlenmesi

The purpose of the research is determining the relationships among privacy perceptions, attitudes and privacy behaviors of customers. Under this framework, survey is conducted with students of Keskin Vocational High School and obtained data is subjected to analysis. Analysis results indicate that customer privacy behaviors like not providing information, blocking and not purchasing is closely related with the customer privacy risk perceptions and attitudes toward direct marketing channels. Moreover differences are not seen in privacy behavior in terms of demographics. It is understood that customers should take into consideration and heal the privacy risk perceptions and negative attitudes toward direct marketing channels.