The perceived value of videos in newspapers on iPad | Zendy

Teresa Nozal | Zendy; Ana González-Neira | Zendy; Antonio Sanjuán Pérez | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The perceived value of videos in newspapers on iPad

Author(s) -

Teresa Nozal,

Ana González-Neira,

Antonio Sanjuán Pérez

Publication year - 2015

Publication title -

observatorio (obs*)

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.265

H-Index - 11

ISSN - 1646-5954

DOI - 10.15847/obsobs912015779

Subject(s) - newspaper , value (mathematics) , reading (process) , sample (material) , object (grammar) , content (measure theory) , computer science , multimedia , advertising , mathematics , linguistics , artificial intelligence , business , physics , mathematical analysis , philosophy , machine learning , thermodynamics

This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research