Evaluation and drives of international student mobility across European Union countries

With rising demand for international education in Europe, today more higher education systems have become active in attracting international students. Hence, players in the global higher education market are highlighting their advantages in the higher education marketplace to become more competitive. As Lithuania has an ambitious desire to double the number of international students by 2025, this exploratory study analyses the important factors that will help to better target international students and put emphasis on the challenges to be refined in national education policies.