Improving Library User Experience with A/B Testing: Principles and Process [dataset]

The subfolder named "GoogleAnalytics" contains 4 files: Data from Google Analytics Users Flow, in PDF; Data from Google Analytics All Pages view, in PDF and XSL; Data from Google Analytics Experiments. The subfolder named "CrazyEgg" contains 5 subfolders, one each that corresponds with an A/B test variation used during the experiment described in the above paper. Each subfolder contains 3 files: Data visualization of user click behavior, in PDF and JPEG; Data for user click behavior, in XSL. Together these files may be used to reconstruct results and to guide the design of additional A/B tests.