The Competitive Structure and Strategic Positioning of the Bank Industry in the Face of Major Environmental Disturbances: A Study of Brazilian Banks | Zendy

Gisele Walczak Galilea | Zendy; William Júnior | Zendy

Open Access

The Competitive Structure and Strategic Positioning of the Bank Industry in the Face of Major Environmental Disturbances: A Study of Brazilian Banks

Author(s) -

Gisele Walczak Galilea,

William Júnior

Publication year - 2017

Publication title -

brazilian business review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.176

H-Index - 4

ISSN - 1808-2386

DOI - 10.15728/bbr.2017.14.4.1

Subject(s) - business , face (sociological concept) , banking industry , work (physics) , industrial organization , competitive advantage , strategic choice , strategic planning , strategic control , marketing , strategic financial management , finance , mechanical engineering , social science , sociology , engineering

This work looks into the dynamics of the competitive structure and strategic positioning of Brazilian banks. Over the eighteen years covered by the study, we saw periods of strategic instability in this industry and differing structures of strategic groups, with regard to not only their number, but also their composition. Our study therefore provides empirical evidence that we will hardly find periods of full strategic stability. These findings denote that, at some moment, there is a change in the strategic positioning of these firms and provides insight with regard to the competitive patterns of an industry over the period.

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