Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina | Zendy

Giovana Bueno | Zendy; Elaine John | Zendy; Franciane Reinert Lyra | Zendy; Fernando César Lenzi | Zendy

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Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

Author(s) -

Giovana Bueno,

Elaine John,

Franciane Reinert Lyra,

Fernando César Lenzi

Publication year - 2016

Publication title -

brazilian business review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.176

H-Index - 4

ISSN - 1808-2386

DOI - 10.15728/bbr.2016.13.3.4

Subject(s) - market orientation , business , exploratory research , national park , orientation (vector space) , marketing , knowledge management , sociology , geography , computer science , geometry , mathematics , archaeology , anthropology

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).

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