Determinants of Innovation Culture: a Study of Textile Industry in Santa Catarina | Zendy

Giancarlo Gomes | Zendy; Denise Del ́Prá Netto Machado | Zendy; Joaquı́n Alegre | Zendy

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Determinants of Innovation Culture: a Study of Textile Industry in Santa Catarina

Author(s) -

Giancarlo Gomes,

Denise Del ́Prá Netto Machado,

Joaquı́n Alegre

Publication year - 2015

Publication title -

brazilian business review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.176

H-Index - 4

ISSN - 1808-2386

DOI - 10.15728/bbr.2015.12.4.5

Subject(s) - textile industry , structural equation modeling , business , textile , organizational culture , industrial organization , flexibility (engineering) , stimulus (psychology) , dimension (graph theory) , marketing , economic geography , economics , management , geography , psychology , computer science , machine learning , archaeology , mathematics , pure mathematics , psychotherapist

The Brazilian textile industry has suffered the impact of products from Asian countries, mainly because of low prices. Seeking to determine the differential of the textile industry of the state of Santa Catarina, the objective of this study is to analyze the determinants of organizational culture – strategy, structure, support mechanisms, stimulus to innovation and communication – that influence innovation in textile companies in the state, based on a survey among 441 respondents from 16 firms. Data were analyzed using structural equation modeling. We conclude that organizational structure was the dimension that had the strongest influence in shaping the culture of innovation. Flexibility and the presence of multifunctional teams are indicators that show that organizations are working to develop a culture of innovation.

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