Store image: proposition of scale to the retail pharmaceutical segment | Zendy

Ronaldo Barbosa de Souza | Zendy; José Édson Lara | Zendy

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Store image: proposition of scale to the retail pharmaceutical segment

Author(s) -

Ronaldo Barbosa de Souza,

José Édson Lara

Publication year - 2011

Publication title -

brazilian business review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.176

H-Index - 4

ISSN - 1808-2386

DOI - 10.15728/bbr.2011.8.1.5

Subject(s) - business , marketing , competition (biology) , space (punctuation) , scale (ratio) , sample (material) , pharmacy , advertising , computer science , geography , cartography , ecology , chemistry , chromatography , political science , law , biology , operating system

† Master of the Novos Horizontes College of Minas Gerais Link: Center for the Development of Fire Brigade Officers of the State of Minas Gerais Address: Rua Zurick, 826. Ap 408.Nova Suissa. CEP 30480-520 Belo Horizonte/MG E-mail: isometro@terra.com.br Telephone: (31) 25268476 Ω Doutor em Economia da Empresa pela Universitat Autonoma de Barcelona Vinculo: Faculdades Pedro Leopoldo Endereco: Rua Rodrigues Caldas, no. 475 / 402 CEP: 30.190-120, Bairro Santo Agostinho, Belo Horizonte – MG E-mail: jedson2010@hotmail.com Telefone: (31) 9122.6388

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