The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry | Zendy

Pedro Americo Herbst | Zendy; Luiz Alberto Nascimento Campos Filho | Zendy

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The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry

Author(s) -

Pedro Americo Herbst,

Luiz Alberto Nascimento Campos Filho

Publication year - 2006

Publication title -

brazilian business review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.176

H-Index - 4

ISSN - 1808-2386

DOI - 10.15728/bbr.2006.3.1.8

Subject(s) - subsidiary , multinational corporation , business , competitive advantage , corporation , globalization , industrial organization , international business , strategic management , global strategy , marketing , market economy , management , economics , finance

An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.

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