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Objective: The aim of the article is to conceptualise a model of work motivation in the management of universities striving for scientific excellence. Research Design & Methods: The most relevant for our aim is the self-determination theory that is applied to the work and organisational domain. We used a narrative literature review. Findings: The proposed model is derived from the self-determination theory. It includes three types of motivation: autonomous motivation, controlled motivation, and amotivation, as well as three psychological needs, i.e. autonomy, mastery, and purpose. These motives and needs can interact to enhance scientific effectiveness further. Implications & Recommendations: Universities need innovative staff who can contribute to strengthening scientific productivity and enhance the influence of the university at the international level. Contribution & Value Added: Connection of three perspectives – institutional, individual and scientific disciplines – will capture the complexities of managing work motivation oriented to scientific effectiveness. Article type: research article

Positive Management of Universities: A Model of Motivation to Strive for Scientific Excellence