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This article attempts to identify, in the opinion of medical personnel, the variables of pro-innovation culture and to determine the relationships between those variables and the level of innovation in hospitals. To this end, a questionnaire study was conducted among 51 physicians. The results suggest that, in the opinion of doctors, innovation is significantly associated with almost all the selected variables, namely: strategic orientation for development, access to resources and capital for the implementation of innovations, integration of personnel around strategic objectives, mechanisms to motivate and reward staff for innovation, effective communication and collaboration based on trust relationships, standardisation of rules and procedures, openness to change and innovation, except tolerance of minor errors in learning processes.

Doctors’ Opinions on the Pro-innovation Attributes of Organisational Culture – The Results of Empirical Research