Thinking of human resource development strategies in communication and promotion of petroleum products | Zendy

Măgdoiu Liliana Doina | Zendy; Rada Ioan Constantin | Zendy

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Thinking of human resource development strategies in communication and promotion of petroleum products

Author(s) -

Măgdoiu Liliana Doina,

Rada Ioan Constantin

Publication year - 2012

Publication title -

annals of the oradea university fascicle of management and technological engineering

Language(s) - English

Resource type - Journals

eISSN - 1583-0713

pISSN - 1583-0691

DOI - 10.15660/auofmte.2012-3.2678

Subject(s) - promotion (chess) , resource (disambiguation) , petroleum , business , environmental resource management , computer science , environmental science , political science , chemistry , computer network , organic chemistry , politics , law

To communicate effectively, specialist company for marketing of petroleum products contracts with advertising agencies to develop effective advertising, sales promotion specialists committed to develop programs to stimulate the desire to buy customers, engage specialists to direct, to make databases and to connect with current and prospective customers using email or phone and enter into contracts with firms specializing in public relations, advertising to make petroleum products, and impose on the market the company's image for marketing of petroleum products.

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