English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Avitourism is a growing industry throughout the world although it has not been taped by many African countries despite the fact that the continent’s protected areas offer a great deal for this specialised wildlife tourism. This is because traditional marketing strategies for wildlife tourism have capitalized on the game animals alone particularly the big five. Such strategies cannot be sustained for those areas where game animals are rare. In this study, we present data on avifauna of the Saadani, a less visited park, categorising species into common and rare based on the encounter rate from the field experiment conducted in summer of 2013, designed to conform to the actual birding trip. With over 300 bird species including the popular lesser and greater flamingos, we conclude that the park is a “Birders’ Paradise”. Thus, we recommend tourism marketing strategies to incorporate avitourism combined with game viewing, swimming, kayaking, boating and sport fishing.

Use of Avifauna to Complement Marketing Strategies for Less Visited Protected Areas in Tanzania: A Case of Saadani National Park