Open AccessFactors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model
Author(s) -
Sumas Wongsunopparat,
Binmei Deng
Publication year - 2021
Publication title -
journal of small business and entrepreneurship development
Language(s) - English
Resource type - Journals
eISSN - 2333-6382
pISSN - 2333-6374
DOI - 10.15640/jsbed.v9n2a1
Subject(s) - live streaming , advertising , e commerce , business , decision model , marketing , computer science , world wide web , multimedia , machine learning
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